While the economy Motel 6 brand has grown significantly under Amorosia’s tenure, the company is also dealing with ongoing challenges. During this time, it bought out the Sixpence Inn chain in the western U.S., and Envoy Inn (formerly Bargaintel)[5] in the Midwestern United States and Pennsylvania. In 1996, the ads won a Clio Award. Rob Palleschi, G6 Hospitality's chief development officer, has been appointed to the position of interim president and CEO, effective immediately. As the 1960s progressed, the Motel 6 idea became very popular in the lodging industry, and other chains began to imitate the concept, as Motel 6 was slowly beginning to take a small share of the market away from the traditional hotels. In 2006, Accor and Motel 6 invested more than $6 million in properties to help rebuild New Orleans and Gulfport following Hurricane Katrina. Becker and Greene had specialized in building low-cost housing developments,[4] and they wanted to provide an alternative to other major hotel chains, such as Holiday Inn, whose locations were becoming increasingly upscale in quality and price in the 1960s, after starting out with a budget-oriented concept. Motel 6 Red Deer. - See 52 traveler reviews, 65 candid photos, and great deals for Motel 6 Hartford - Windsor Locks at Tripadvisor. 90 Benefits. [7] In October 2012, Accor Hotels concluded the sale of the Motel 6 chain to The Blackstone Group for $1.9 billion. [4] In 1990, the company was bought by the French-based Accor. Javascript is required for this site to display correctly. One of the Motel 6 co-founders, William Becker, died of a heart attack at the age of 85 the next year. Photo Credit: The Motel 6 Beaverton. Studio 6 provides an expanded kitchenette area, including a full-sized refrigerator, coffeemaker, toaster, microwave oven, electric cooktop and a set of dishes/utensils, in all its rooms. Exclusive column Pierre “Pee” Thomas (Image source: Instagram – @qcmceo_p) A few day ago a black single mother of two kids was arrested because she left her two children in a motel 6 room while she worked a Quality Control’s CEO Pee Thomas Helps Mom Who Left Kids At Motel While She Worked | BlackCultureNews.com Un iversity of Sask saskatoon B Comm and subsequent CPA. 385 Salaries. [14], Motel 6 locations offer guests free basic wireless internet access, and some locations offer an upgrade to premium wireless internet access with the charge not exceeding $4.99.[15]. Market share declined throughout the 1980s, in part because of increased competition from other budget hotels. In 2012, shortly after Amorosia was appointed CEO, the company was purchased by Blackstone Group whom Amorosia credited with helping significantly grow the Motel 6 brand. The CEO of a Canadian casino company resigned from his job after he and his wife were accused of posing as motel employees to get doses of the Covid-19 … Motel 6 is supported by an experienced brand management team and a best-in-class operating platform, each committed to protecting the brand’s core business strategy — providing a clean, comfortable room and great service, where guests always ‘Save more for what you travel for®’. In 2000 Motel 6 went international by opening its first location outside the U.S. in Burlington, Ontario, Canada. Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors: William Becker and Paul Greene. 46 Interviews. Blackstone has been hands-on when it comes to its motel chain investment, pouring hundreds of millions into upgrades. •. — Rob Palleschi, CEO of G6 Hospitality, credits Canadian initiatives for changing Motel 6 and Studio 6 hotels from conversion brands to ones that are now half conversion and half new builds. "[21] The ads were created by Dallas advertising agency The Richards Group. Its competitors include America's Best Value Inn, Days Inn, Econo Lodge, and Super 8 Motels. The employee then … The campaign itself has won numerous national and international awards and was selected by Advertising Age magazine as one of the Top 100 Advertising Campaigns of the Twentieth Century. The USGA announced Wednesday, Feb. 17, 2021, it has hired Whan as its next CEO, making him the eighth top executive in its 127-year history. We needed to inject capital throughout the system. DALLAS—G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, has revealed the retirement of Jim Amorosia, president and CEO, concluding a … The partners developed a plan to build motels with rooms at low cost rates. Brand promise. Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors: William Becker and Paul Greene. G6 Hospitality, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, announced the retirement of Jim Amorosia, G6 Hospitality's president and CEO, concluding a 33-year career with the company. With 55+ years of experience in managing award winning brands, G6 Hospitality owns, operates and franchises nearly 1,400 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay/All Suites brand. [11], Additionally, Washington state filed a lawsuit in January 2018 against Motel 6 for giving the names of thousands of other motel guests to U.S. Immigration and Customs Enforcement officers. The hotel brand is owned by The Blackstone Group, which established G6 Hospitality as the management company for Motel 6 and Studio 6. Some Studio 6 locations have been converted from other brands, such as Homestead Studio Suites. [20], Beginning in 1986, Motel 6 has advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave the light on for you. Blackstone’s CEO is Stephen Schwarzman, one of the most powerful figures on Wall Street, who is worth $12.7 billion. Unlike the majority of hotel chains, Motel 6 directly owns and operates most of its locations. Pros. Cons. I have been working at Motel 6 part-time. CARROLLTON, Tex. Since 1999, Motel 6 also operates Studio 6, a chain of extended-stay hotels that offers more amenities than a standard Motel 6 location, while also offering weekly and monthly rates. [22] The first spots were conceived and written by David Fowler. Choose to build or convert a Motel 6, a Studio 6, or a Dual Brand property. The occupancy rate by then was about 85 percent, well above the industry average, and as a result of their success, Motel 6 became an attractive acquisition target. 0:00 / 1:00:11. Motel 6 and Studio 6, the no-frills budget hotel chains that once offered rooms for $6 a night, are being sold by French parent Accor for $1.9 billion. They operate brands like Motel 6 and Studio 6. Before the remodel most rooms had colorful road-trip inspired bed covers, carpeted floors, shower curtains, CRT televisions and beige furnishings. [12] In April 2019, Motel 6 agreed to pay $12 million to settle the lawsuit. Becker and Greene sold the chain to an investment group in 1968. 21 September 2011 — Recently appointed Motel 6 CEO Jim Amorosia will be assisted in his task by Alan Rabinowitz, who is promoted to the position of executive vice president, director of … Studio 6 hotels are located in 15 U.S. states and Canada.
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