In order to determine whether this strategy is a good fit, weigh … Required fields are marked *. Hamilton Utilities is a great example of how implementing a well-designed electronic payment solution can encourage customers to go paperless and provide numerous benefits for both … Greer Gosnell is a research officer at LSE’s Grantham Research Institute on Climate Change and the Environment. Consumers love being treated like they're special … Beethoven’s 250th Birthday: analysis of the composer’s letters proves that creativity does spring forth from misery, Ever Heard Of ‘Life Porn’? These steps enhance the customer experience. We do find, however, that receiving the cognitive dissonance-inducing messaging (without imagery) increases uptake of paperless billing by 1.2 percentage points (9 per cent) among our main sample, for whom gender is identifiable (n=36,810). Your email address will not be published. It offers the potential to save millions in printing and postage, as well as eliminate a common source of customer … We are constantly harnessing digital technology in order to save paper … January 6th, 2014 PaperSave Electronic Workflow Congratulations, you've made the fantastic choice to get rid of … With a spotlight on encouraging opt-in to paperless communications, our research suggests that how companies communicate with customers may influence voluntary enrolment in programs that increase efficiency and resourcefulness. and photocopying. Interestingly, when looking within the sample, we see that being female decreases the odds of signing up to online billing by 3.6 percentage points (27 per cent), which contradicts the general conclusion in the literature that females are more likely to engage in environmental behaviours than males. Overall, the research suggests that organisations may be better off utilising the more subtle psychological tactics of cognitive dissonance to appeal to prosocial customers’ self-image — rather than provision of social information to appeal to their altruism — as a tool to encourage environmental action. For instance, online conferencing provides alternatives to air travel for meetings of international colleagues, and online form submission and bill payment schemes reduce requisite paper communications between companies and their patrons. Encourage other types of eco-friendly initiatives. rise of digital communications ushers new opportunities for corporate environmental responsibility. Can companies drive socially and privately beneficial norm shifts while continuing to ‘put the customer first’? Going paperless isn't right for every business. Yet mandating that employees or customers use these options can cause resentment by appearing as a threat to freedom of choice or otherwise leave them worse off, rendering companies justifiably reluctant to dictate customer choices. KUCHING, Jan 1: Sarawak Energy is encouraging customers to go paperless as they will start e-mailing electronic electricity bill or e-Bill starting this month. Going paperless is easy as 1-2-3! That being said, it is possible for every business to go paperless. Paper statements can only give so much before you’re mailing a novel. Stay updated with all the insights.Navigate news, 1 email day. With a spotlight on encouraging opt-in to paperless communications, our research suggests that how companies communicate with customers may influence voluntary enrolment in programs that increase efficiency and resourcefulness. Consult with a lawyer before switching to paperless billing to ensure that you’re observing all state and federal laws… Reward them to stay. Her research combines experimental and behavioural economics to reveal cost-effective climate change mitigation strategies at the microeconomic level. DRIVE BEHAVIOR: Incentivize customers to switch. Key Bank also had a unique approach in converting customers to paperless; as soon as a customer enrolled in its online banking, the bank sent an email welcoming them and … Paperless billing helps customers get organized and save money With postage rates going up this weekend, Southern California Gas Co. (SoCalGas) is encouraging customers to save money and take advantage of the convenience of Paperless Billing. Companies can add value to their electronically delivered material by including dynamic graphs, links to self-help portals, or more personalized messaging. I have no problem helping my clients migrate their customers to digital documents. The rapid rise of digital communications ushers new opportunities for corporate environmental responsibility. She received a Ph.D. in environmental economics at LSE. When converting more customers to paperless communications, organizations must have an arsenal of omnichannel touchpoints. Qrius delivers fresh, immersive writing that answers the question 'Why should I care?'. Manage your loyalty program digitally. We have been encouraging customers and employees alike to move towards a paperless environment. Targeted messaging to encourage behaviour change? Greer Gosnell is a research officer at LSE’s Grantham Research Institute on Climate Change and the Environment. On November 18, 2010 I received an email from AT&T that effectively shows how customers can save both time and money with paperless … More than 2.3 million SoCalGas customers … Learn how your comment data is processed. In the utility’s email to customers announcing the online billing platform’s launch, we tweaked messaging to: (i) elicit prosocial concern with provision of statistics on environmental damage associated with paper use; (ii) evoke cognitive dissonance — i.e. Quite contrary to this overarching effect, the cognitive dissonance intervention actually decreases uptake amongst those with doctoral educations (identified by having the title of either ‘Doctor’ or ‘Professor’; n=1844) by 6.2 percentage points (38 per cent) relative to a control group, whose opt-in rates were already relatively quite high (16.4 per cent). Tips. Whether you’re sending an email, postcard or having your sales team explain, let customers know that going paperless lets them: Save time. Not only can it help save a few trees by reducing paper usage, but going paperless can reduce … 2. If your payment portal is difficult to find on your... GIVE HISTORY. | … While you and your family may never be able to go completely paperless, it is relatively easy to go paperless … We do find, however, that receiving the cognitive dissonance-inducing messaging (without imagery) increases uptake of paperless billing by 1.2 percentage points (9 per cent) among our main sample, for whom gender is identifiable (n=36,810). For instance, online conferencing provides alternatives to air travel for meetings of international colleagues, and online form submission and bill payment schemes reduce requisite paper communications between companies and their patrons. At GM Financial, we’re doing our part by encouraging customers to go paperless. Subscribe to Qrius, Broaden your horizons as unpack fresh trends shaping our lives. As part of its ‘Go Paperless… Yet mandating that employees or customers use these options can cause resentment by appearing as a threat to freedom of choice or otherwise leave them worse off, rendering companies justifiably reluctant to dictate customer choices. aversion to inconsistencies between one’s past and current beliefs and behaviours — by reminding the customers of their green identity; and (iii) increase vividness of the email using environmental imagery. Such striking evidence that dissonance-inducing messaging backfires among the highly educated —inducing the opposite effect relative to the main sample — suggests a considerable role for heterogeneous treatment of customers. Interestingly, when looking within the sample, we see that being female decreases the odds of signing up to online billing by 3.6 percentage points (27 per cent), which contradicts the general conclusion in the literature that females are more likely to engage in environmental behaviours than males. She received a Ph.D. in environmental economics at LSE. We conducted a large-scale natural field experiment, randomising message framing amongst 38,654 customers of a UK renewable energy utility. Explain a few of the benefits of going paperless in your communication to the customer. NS&I is only the latest bank to encourage customers to go paperless, with NatWest no longer automatically sending out paper bank statements from this January, as they encourage more … She is also a catalyst with the Berkeley Initiative for Transparency in the Social Sciences (BITSS). But whenever someone talks about aggressively compelling customer… The following are five tips to help your clients’ offices use less paper: Find the paper: If your client has areas of its business where it is dealing with hundreds, thousands, or even tens of thousands of paper documents per month, that’s probably a good place to start encouraging … We use cookies on this site to understand how you use our content, and to give you the best browsing experience. The rapid rise of digital communications ushers new opportunities for corporate environmental responsibility. … If you’re trying to sell the idea of going paperless to the CFO or other financial staff, showing the profitability of going paperless … GENERATE SAVINGS: … Overall, 13.42 per cent of customers signed up for online billing results indicate that environmental information and imagery does not increase the likelihood of individuals to adopt; in fact, in most cases, the email without the image outperformed the email with the image. Can companies drive socially and privately beneficial norm shifts while continuing to ‘put the customer first’? However, there are definite downsides to using paper, which is why more and more companies are going—and encouraging their customers to go—paperless. Make … Paperless billing continues to be one of the key business case drivers for digital invoicing portals – and for good reason. Her current projects focus on the contexts of commercial fuel efficiency (especially in the aviation industry), residential energy and resource use, and virtual grid capacity. Her current projects focus on the contexts of commercial fuel efficiency (especially in the aviation industry), residential energy and resource use, and virtual grid capacity. In an effort to reduce waste and save trees, GTB is encouraging our customers to go paperless with their bills. If you’re still using printed out application forms and … Promoting a paperless workplace can cut down on a lot of paper waste. That said, knowing your audience is key, and organisations should take considerable measures to acquaint themselves more deeply with their customers and tailor messaging accordingly. 12 Aug When Converting Customers to Paperless, Small Incentives Earn Big Results 1. Look into what options there are for your company to go paperless. This article has been previously published on LSE Business Review. Greer Gosnell is a research officer at LSE’s Grantham Research Institute on Climate Change and the Environment. Overall, 13.42 per cent of customers signed up for online billing results indicate that environmental information and imagery does not increase the likelihood of individuals to adopt; in fact, in most cases, the email without the image outperformed the email with the image. We conducted a large-scale natural field experiment, randomising message framing amongst 38,654 customers of a UK renewable energy utility. TIPS TO GET YOUR CUSTOMERS TO GO PAPERLESS ONLINE EXPERIENCE. Communicate the benefits of going paperless. You might prioritize areas where streamlining the process will improve customer service and organization. By Crissa Shoemaker DeBreeStaff writer Friday Sep 6, 2013 at 12:01 AM. Paying bills online is simply faster and easier than writing checks, getting stamps and going … You May Well Be Living It, How Empaths Become The Narcissists’ Narcissists, Rich, Please: How The Pleas Of India’s Wealthy Seem ‘Fake’ To The Masses. Synergy North and Alzheimer’s Society Encourage Customers to Go Paperless June 26, 2020 Synergy North is giving customers a new reason to switch to electronic billing. Such striking evidence that dissonance-inducing messaging backfires among the highly educated —inducing the opposite effect relative to the main sample — suggests a considerable role for heterogeneous treatment of customers. Customize content to target audiences. How do you let your clients and customers know you’re going paperless? (BW) AT&T Contributes More Than $520,000 to The National Arbor Day Foundation Through Campaign, Encouraging Customers to Go Paperless; Donation Delivers on Pledge to … To find out more about cookies and change your preferences, visit our, Communicating Resourcefully: A Natural Field Experiment on Environmental Framing and Cognitive Dissonance in Going Paperless. Anglo-Indians: Are They Fading into the History of India. I’d rather companies take an active role in the transition than fool themselves about the future of customer communications. With a spotlight on encouraging opt-in to paperless communications, our research suggests that how companies communicate with customers may influence voluntary enrolment in programs that increase efficiency and resourcefulness… You have to make their online experience easy. That said, knowing your audience is key, and organisations should take considerable measures to acquaint themselves more deeply with their customers and tailor messaging accordingly. Her research combines experimental and behavioural economics to reveal cost-effective climate change mitigation strategies at the microeconomic level. The rapid rise of digital communications ushers new opportunities for corporate environmental responsibility. To accept cookies, click continue. Your email address will not be published. She is also a catalyst with the Berkeley Initiative for Transparency in the Social Sciences (BITSS). Quite contrary to this overarching effect, the cognitive dissonance intervention actually decreases uptake amongst those with doctoral educations (identified by having the title of either ‘Doctor’ or ‘Professor’; n=1844) by 6.2 percentage points (38 per cent) relative to a control group, whose opt-in rates were already relatively quite high (16.4 per cent). PPL encouraging customers to go paperless with LED giveaway . These multiple digital and physical … In the utility’s email to customers announcing the online billing platform’s launch, we tweaked messaging to: (i) elicit prosocial concern with provision of statistics on environmental damage associated with paper use; (ii) evoke cognitive dissonance — i.e. Overall, the research suggests that organisations may be better off utilising the more subtle psychological tactics of cognitive dissonance to appeal to prosocial customers’ self-image — rather than provision of social information to appeal to their altruism — as a tool to encourage environmental action. Customer Message: Go Paperless and Save! aversion to inconsistencies between one’s past and current beliefs and behaviours — by reminding the customers of their green identity; and (iii) increase vividness of the email using environmental imagery. Often, customers fail to make the switch to paperless billing because while it is easy to save how paperless billing saves tree, they cannot see exactly how this saves both time and money. Start your mornings with the acclaimed 'Qrius Mornings' newsletter that gives you our best article of the day right in your inbox. This site uses Akismet to reduce spam.
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