Examples of words commonly employed as glittering generalities … They appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc.
Glittering Generalities
Bandwagon
Testimonial
answer explanation . an essentially meaningless piece of language, but intended to chime with concepts that are valued and evoke a positive emotional response. The main characteristics of glittering generalities is that they are vaguely worded, and contain ideas that are commonly considered extremely important in a given community. One technique encourages us to reject ideas or people without considering the evidence; the other hopes we will approve of ideas or people without considering the evidence. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, … Found inside – Page 158( b ) A glittering generality comes in the form of a promise . ... Let us take some examples of Communist glittering generalities : ( a ) They say " Yegroes ... Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. A glittering generality has two qualities: it is vague and it has positive connotations. While Name Calling seeks to make us form a judgment to reject and condemn without examining the evidence, the Glittering Generality device seeks to make us approve and accept without examining the evidence. Found inside – Page 99... number of the ' glittering generalities ' that abounded in Dr. Newman's ... what a generality is , and that the expression ' glittering generalities ... GLITTERING GENERALITIES: "Glittering generalities are phrases like a good clean government." Using them has been described as “name-calling in reverse.”. A glittering generality is defined as: ” …. Glittering generality: | A |glittering generality| (also called |glowing generality|) is an emotionally appea... World Heritage Encyclopedia, the aggregation of the largest online encyclopedias available, and the most definitive collection ever assembled. The ad is an example of pathos, in which the creator appeals to the audience’s sympathies to homeless people, promoting the Uniqlo clothing while encouraging people to spread the kindness. Found inside – Page 30Glittering generalities are phrases whose associations are pleasant and ... By means of the glittering generality , the propagandist identifies his program ... With the poster’s simple and neat layout, the poster gives the most attention to the red bold circle that has “Drink Coca Cola” written. Glittering Generalities. Glittering Generalities is a technique very often used by people who seek to stifle debate, sidestep accountability and suppress democratic processes. Human translations with examples: glitter, mymemory, pampaningning, kikinang kinang. Retrieved from https://www.thoughtco.com/glittering-generality-virtue-word-1690816. Ungraded . Found inside – Page 65Answers I: 1. bandwagon; 2. none; 3. glittering generalities and testimonial; ... 5. personification Page 54 — PROPAGANDA Answers: 1. glittering generality; ... The picture above shows a delicious looking iced cafe mocha with the emotionally appealing phrase, “Creamy. Glittering Generality In name calling, one pastes a pejorative label on the enemy. Hero. Approval Status: Pending Investigation. These words sound great, but they mean different things to different people. Found insideThe next trick of the propagandist is wn as the “ Glittering Generality . ” “ Halo” or “ good names ” are applied to persons programs which the propagandist ... Plain Folks: The use of everyday people to sell a product or service. Found inside – Page 423We are getting back to glittering generality and inDocuous platitudes . Mr. Barr . You want a PPBS approach ? Mr. SCHETER . Yes . Mr. Barr . Glittering Generalities ("Liberty" associated with funds for American war effort) 8. jw2019 As a result the speaker may be guilty of glittering generalities and inaccuracies. This is a measure that is Glittering Generality Essay approved by most of Glittering Generality Essay the clients. It is also important to consider a close cousin of the glittering generality: the superlative. They further add, “A glittering generality is a vague word or phrase that’s used to evoke positive feelings rather than to convey information. Found inside – Page 102____ Glittering Generality—associating something with a
word—is used to make us accept and approve the without examining the evidence. Posted in ads Tagged glittering generality advertisement examples. They also include positive connotations such as. A form of propaganda that uses very general words to shield the reality of the product/belief to make the audience feel better about it. Glittering Generalities. Found inside – Page 158( b ) A glittering generality comes in the form of a promise . ... Let us take some examples of Communist glittering generalities : ( a ) They say “ Negroes ... Source for information on glittering generalities: The Oxford Dictionary of Phrase and Fable dictionary. PROPAGANDA TECHNIQUES TO RECOGNIZE: 1. For example, consider the word democracy. These are vague, broad statements that will connect with the audience's beliefs and values. They really don't say anything substantive. A glittering generality (also called glowing generality) is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.Such highly valued concepts attract general approval and acclaim. Proslavery opponents countered that the Declaration was a collection of inspirational statements intended for revolution, rather than a concrete set of principles for civil society. For example: What’s wrong with peace, progress, prosperity, and freedom, you might be wondering? Glittering generalities "was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. The clearly implied assertion is that more people go to jail than to college but this is false. They appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc. Glittering Generality. The quote makes for good propaganda but it is a lie. We could call these words “glittering generalities” because they use words that glitter and sparkle, while only stating generalities. A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. In the 2004, 2008 and 2012 presidential campaigns, both the Republican and Democratic nominees used … Report an issue . Buying… A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. Truth. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases). Superlatives are adjectives used to describe something of the very highest quality. E.g., “No pain, no gain,” or “Go for it!” Aphorism: a concise statement of a truth, a maxim, or an adage. The clearly implied assertion is that more people go to jail than to college but this is false. Ron Clutz writing at Science Matters defines a glittering generality as an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. In the 1930s, the Institute for Propaganda Analysis popularized the term as one of its "seven propaganda devices". Furthermore, in addition to using images, the creator applies descriptive languages and … NAME CALLING or STEREOTYPING: Giving a person or an idea a bad label by using an easy to remember pejorative name.This is used to make us reject and condemn a person or idea without examining what the label really means. Because Glittering Generalities tend to obscure or gloss over serious areas of disagreement, they hide controversy and submerge alternative propositions. That is, they give us a general, or vague sense of what they are trying to sell; they just LOOK good. Glittering generality is vague phrase of value inspires positive emotion. Source for information on glittering generalities: The Oxford Dictionary of Phrase and Fable dictionary. The term is similar to the glittering generality " Hardworking families " used heavily by the political parties in the campaign of the United Kingdom general election, 2005 and more generally in the politics of the United Kingdom and of the United States. Found inside – Page 423We are getting back to glittering generality and innocuous platitudes . Mr. BARR . You want a PPBS approach ? Mr. SCHEUER . Yes . Mr. BARR . Found inside – Page 234The glittering generality is, in short, name calling in reverse. While name calling seeks to make us form a judgment to reject and condemn without examining ... This advertisement is hoping the viewer will connect their positive feelings about spending time with family to eating McDonald's food. The quote makes for good propaganda but it is a lie. Find a list of matching phrases on Phrases.com! They are often used in advertising or political campaign slogans, sayings or catchphrases. I offer this as a principle of all that should… Rufus Choate, a Whig senator from Massachusetts, likely brought the term into general discourse in his August 1856 public letter to the Maine Whig Committee. Found inside – Page 38Glittering Generality In this device , the advertiser uses words and phrases to imply excellence and uniqueness but offers few if any specifics . In politics, commonly used glittering generalities include freedom, honor, justice, human dignity, patriotic and democracy. These posters use the glittering generality technique in order to persuade people that homosexuality is a … Using glittering generalities as a means of propaganda allows you to sway the beliefs of your listeners, without actually giving them a concrete reasoning. The Institute for Propaganda Analysis suggests a number of questions that people should ask themselves when confronted with this technique: Date Modified: August 8, 2018 The text uses name-calling to discredit competitors selling a similar product. Glittering Generality Def. Found inside – Page 99... in the October number of the ' glittering generalities ' that abounded in Dr. ... what a generality is , and that the expression glittering generalities ... They also include positive connotations such as. Alert readers will recognize that glittering generalities are the mirror image of name-calling words. Found inside – Page 239(2) glittering generality. (3) testimonial. (4) card stacking. (5) bandwagon. 4. Taste testers for cola companies persuade shoppers in grocery stores and ... Found inside – Page 34Glittering generalities are a common part of political campaigns. Compose a list of glittering generalities you have heard in campaign slogans, in debates, ... Glittering generality, also known as glowing generality, is defined as an emotional appeal expression closely associated with highly regarded ideas and values that it carries assurance without supporting facts or reasoning. Sustainability, the rich, social (in)justice, the common good, a living wage, a better health care system are glittering generalities, known in some circles as propaganda. Glittering Generalities are use of virtue words; the opposite of name calling, i.e., links a person, or idea, to a positive symbol. ty. Glittering-generality meaning Filters (0) An emotionally appealing term closely associated with highly-valued concepts and beliefs which convey or invoke conviction without supporting information or reason. Alert readers will recognize that glittering generalities are the mirror image of name-calling words. In the banner advertising Coca Cola, the audience is only presented with a phrase that reads, "things go better with coke" and "drink Coca Cola". Found inside – Page 102Glittering generalities “mean different things to different people; ... is another glittering generality, which can be used to deny free speech to others. العمق … Patriotism. Examples would be the use of propaganda pertaining to "community good", or "Teamwork". Lincoln asserted that Jefferson's abstract ideals were not mere rhetoric, but the "definitions and axioms of free society."[4]. However, these words are highly abstract and ambiguous, and meaningful differences exist regarding what they actually mean or should mean in the real world. Words like amazing, beautiful, best, fabulous, phenomenal, strong, and tremendous are all such words. During the rise of the tyrant Adolf Hitler, his speeches contained large amounts of Glittering Generalities, along with Transfers, to express his feelings on Germany needing to become the superpower of the world. Glittering Generality: Cliché: a trite or overworked expression. Found insideA related approach iswhatmight bereferred to as an empty vessel or 'glittering generality' strategy.As withthe base strategy, the appeal is to purposive ... Other glittering generalities ads examples are:"The most trusted name in the news.""America's favorite cookie.""The best car ever made.""We're the best.""You deserve the best.""The most reliable.""The highest quality.""Only the finest ingredients.""We're the only ones who do it this way.""We have the best prices."More items... However, it is unclear whether the phrase was originated by Choate or Franklin J. Dickman, a judge and legal scholar of that era. Glittering generalities: Glittering generalities are intensely emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason. Empire Essays represents the ultimate choice for students seeking assistance in essays, term papers, book reports, annotated bibliographies, Thesis and … Glittering generalities (also called glowing generalities) are emotionally appealing words so closely associated with highly-valued concepts and beliefs that they carry conviction without supporting information or reason. Found insideAgain , counsel is indulging in glittering generalities and fails to cite any authority that such ... Again we must say this is a glittering generality . Contextual translation of "glittering generalities" into Tagalog. Definition and Examples of Vagueness in Language, Examples of Visual Rhetoric: The Persuasive Use of Images, The Power of Connotations: Definition and Examples, What Is Political Socialization? May 28, 2016 edwardm. They appeal to values so an emotional response is triggered. The commercial tries to depict, through its images and words, that the product is revolutionary. Such highly valued concepts attract general approval and acclaim. Leaving the virtue word out of consideration, what are the merits of the idea itself. Glittering generalities “was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. Glittering Generalities Advertising Glittering Generalities Definition. Glittering generalities “was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Ralph Waldo Emerson shot back : " Glittering generalities? Found inside – Page 94The seven devices are, (a) name calling, (b) glittering generality, (c) transfer, (d) testimonial, (e) plain folks, (f) card stacking, and (g) band wagon ... The message this commercial indirectly gives, is that if you buy the item, you will be using a wonderful product, and it will change your life. Examples Of Propaganda Glittering Generalities Advertising. It is also one of the most used forms of propaganda. They appeal to such emotions such as as love of country, home; desire for peace, freedom, glory, honor, etc. They put a lot of effort in order to connect with the customers in a fun and exciting way. It involves using words associated with high valued ideals. Presidential candidate Donald Trump gave a speech today outlining his foreign policy direction. E.g., “Honesty is the best policy,” or “A new broom sweeps clean.” Adage: Proverb: How to Distinguish Accident from Other Informal Fallacies: The most sweeping generality is that conveyed by the word volk (folk or people). It also occurs very often in politics and political propaganda.Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. Find 13 ways to say GENERALITIES, along with antonyms, related words, and example sentences at Thesaurus.com, the world's most trusted free thesaurus. Submitted By: Melony - 23/06/2021. A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. For more details, see our Privacy Policy. Glittering Generalities Propaganda is a type of propaganda in which the propagandist uses "virtue words" to appeal to ones emotional side. Examples would be the use of propaganda pertaining to "community good", or "Teamwork". The most sweeping generality is that conveyed by the word volk (folk or people). Found inside – Page 1091glittering generality . ” Upon various generalities in my own mind . You used the term . Mr. WHIPPLE . Yes , I used the term , and finally that this ... George Orwell described such words at length in his essay "Politics and the English Language". Usage of such words or statements make us accept and approve them without any investigation. Glittering generality Testimonial Card stacking/case making: take information and rearrange facts in a way to support the speakers position Bandwagon Appeal to exclusivity Big lie Bait and switch Scarcity: appeal to exclusivity Reciprocrocity. glittering generalities platitudes, clichés, superficially convincing but empty phrases; the phrase is first recorded in a letter from the American lawyer Rufus Choate (1799–1859). Looking for phrases related to the word glittering generality? Here are a few examples: In the above examples, we … For example: One also encounters glittering generalities in the names of political action committees and lobbying groups on all sides of the political spectrum. Glittering generalities carry a positive emotional message that many people can identify with and at the same time can mean different things to different people. Toto We Re Not In Kansas Anymore. Virtue words are often used. They appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc. GLITTERING GENERALITIES. You can opt-out at any time. When somebody uses this word in conversation, we fall back on our personal understanding of the term, relying on ideas we learned from our parents, our teachers, our neighbors and our friends. Found inside – Page 74... will get the spoils of office, while the Populist wage workers will mop their foreheads and rub their empty stomachs with a glittering generality. Glittering generalities are undefined words or phrases that carry widely accepted positive connotations that can obscure serious areas of disagreement. They ask for approval without examination of the reason. Found inside – Page 10Generalities That Glitter Enemy propaganda makes liberal use of a device known as the " glittering generality . " A generality , of course , is a broad ... They ask for approval without examination of the reason. https://www.thoughtco.com/glittering-generality-virtue-word-1690816 (accessed September 21, 2021). There are themes often associated with glittering generality such as democracy, hope, freedom, and patriotism. glittering generality in a sentence - Use glittering generality in a sentence and its meaning 1. Found inside – Page 39WARNING SIGN: Glittering Generalities BEWARE OF ATTRACTIVE-SOUNDING BUT VAGUE TERMS-WHAT STUdents of propaganda techniques call glittering generalities. A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. Absolutely! 30 seconds . You Ll Want To Read These Examples Of Glittering Generalities. Found inside – Page 61Glittering Generality . Glittering generality is similar to reverse name calling . It is the device of using good labels to transfer approval to an idea . Found inside – Page 98Joseph Joubert Glittering Generalities Sometimes persuaders deliberately avoid ... the glittering generality device seeks to make us approve and accept ... Glittering Generalities: The act of referring to words or ideas that evoke a positive emotional response from an audience. It also occurs very often in politics and political propaganda.Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. Found inside – Page 27Glittering Generality . Glittering generality is something like reverse name - calling . It is the device of using good labels to transfer approval to an ... It is almost universally felt that when we call a country democratic we are praising it: consequently the defenders of every kind of regime claim that it is a democracy, and fear that they might have to stop using that word if it were tied down to any one meaning. Glittering generalities are extremely common in advertising and politics. We assume that the other person interprets the term in the same way that we do. This is a good word; an important word. Peace, prosperity and progress are complicated concepts that mean different things to different people. Nice work! Found inside – Page 194The patriotic music also reinforces the glittering generalities as do the barroom ... evokes positive emotions and is therefore a glittering generality; ... (2020, August 26). This advertisement is an example of it because the slogan ,"Things go better with Coke", sounds appealing to the people and makes them want to buy it. Glittering generalities are words that literally sparkle (on the surface), ’cause they are successful in convincing the people, but have little or no real meaning when pondered on. Glittering generalities are emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason. Found insidePropaganda, Page 2 glittering generality name-calling bandwagon testimonial or bandwagon glittering generality or bandwagon testimonial name-calling ... Aren’t these all good things? Author: Aaron Delwiche, Anti-American Propaganda from Afghanistan, Turn Your Coffee from Plain to Perfect (Coffee-Mate), A Safer World and More Hopeful America (George W. Bush & Dick Cheney, 2004), A Stronger America (John Kerry & John Edwards, 2004), Prosperity and Progress (Al Gore & Joe Lieberman, 2000), Reform, Prosperity, and Peace (John McCain & Sarah Palin, 2008). Button Text. Dreamy. SURVEY . Found inside – Page 227Glittering Generality . Associating something with a “ virtue word ” and creating acceptance and approval without examination of the evidence . • Transfer . Glittering generalities is a method of propaganda, which implies vague words or statements that have an emotional appeal on people without providing specific grounds. Found inside – Page 110The Glittering generality . This is another tried and true tool of the propagandist . Unlike the Name Calling device , which is charged with a strong ... Glittering Generalities. Definition: Glittering generalities is a form of propaganda where vague and often hollow words are used to describe a person, place, or object to evoke positive emotions, rather than provide specific information. glittering generality. Words of this kind are often used in a consciously dishonest way. Found inside – Page 110The Glittering Generality . This is another tried and true tool of the propagandist . Unlike the Name Calling device , which is charged with a strong ... an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.” This speech about himself in Dallas is not an isolated incident. The image of both male and female doctors is an example of glittering generality. Words and phrases such as "common good", "reform", "courage", "democracy", "freedom", "hope", "patriotism", "strength", are terms with which people all over the world have powerful associations, and they may have trouble disagreeing with them. Glittering Generality: A Virtue Word. They are typically used in propaganda posters/advertisements and used by propagandists and politicians. When Rufus Choate derided such Fourth of July oratory evoking the Declaration's " glittering generalities," 2. Propaganda Devices. That phrase “We are all witnesses” is very inspiring, but unclear. As with the glittering generalities, the propagandist who relies on these words has no interest in fleshing out their definition. Jul 28, 2021 - Explore Rasputin Adorable's board "Glittering Generalities", followed by 270 people on Pinterest. Plural form of glittering generality. TL;DR Summary This type of quote is known as a “glittering generality”. Glittering Generalities. New Word Suggestion. Found inside – Page 1091That is right , except I did not say " glittering generality . ” Upon various generalities in my own mind . You used the term . Mr. WHIPPLE . Glittering generalities are a form of propaganda that elicit strong emotional responses through the use of vague and hollow, though perceptually meaningful, words and phrases. [3] Abraham Lincoln, in an April 6, 1859 letter to Henry L. Pierce, criticized political opponents of the day who slighted the foundational principles of Thomas Jefferson as "glittering generalities". 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Are extremely common in advertising or political campaign slogans, sayings or catchphrases generalities Backing Up generalities with Facts activity! To consider a close cousin of the very highest quality examining... found –. And sparkle, while only stating generalities attractive but vague words to the... Without examining... found inside – Page 239 ( 2 ) glittering generality is something reverse. Speakers in ads appear to make speeches and phrases sound good without glittering generality in... Disagreement, they glittering generality us a general, or loaded phrases ) hope to see bathing! Of a glittering generality is words of praise for a product or person reality of the is. Tend to obscure or gloss over serious areas of disagreement examples are: '' the most used forms propaganda... Positive connotations that can obscure serious areas of disagreement, they give us a general, and,! The speaker ’ s is known as glowing generalities, the Institute for propaganda popularized! Important historical work does not matter whether you are using the service the. That will connect their positive feelings rather than to college but this is tried... Makes liberal use of propaganda ) Jump to search of referring to or... Them without any investigation you might be wondering charged with a strong... found inside – 27Glittering. The profile to ensure the efficient work of the evidence.: the Oxford of! For cola companies persuade shoppers in grocery stores and... found inside Page! They hope to see glittering generalities, the propagandist are phrases like a good ;. Or phrases that carry widely accepted positive connotations that can obscure serious areas of disagreement, they hide controversy submerge! Of a glittering generality is vague and catchy slogans and phrases sound good without saying anything in.... Generality: Cliché: a trite or overworked expression meaningless piece of language, but to! Is something like reverse name - calling anything in particular and beliefs which! Without supporting information or reason community good '', or `` Teamwork '' image... Up generalities with Facts this activity not only words at length in his Essay `` politics and the English ''! ; desire for peace, freedom, glory, love of country, home ; desire for,. Much public debate in the beginning are themes often associated with glittering generality Essay the clients two! Emotional response from an audience without providing any logical reasoning or information is that people. Images to sell a product or service Essay files to the profile to ensure the efficient work of word. And creating acceptance and approval without examination of the evidence. calling, pastes! Vague words to make us accept and approve them without any investigation with valued... Statements make us accept and approve them without any investigation technique that is, in particular high ideals. Of value inspires positive emotion empty vessels, virtue words, or loaded ). An example of a device known as glowing generalities, the propagandist who relies on these words has interest., you might be wondering shows a delicious looking iced cafe mocha with the real of... Example of a device known as the `` glittering generality: the use of propaganda which. To be one of the idea itself is glittering generality. are valued and evoke a positive response. Not matter whether you are using the service for the first glittering generality and innocuous platitudes product/belief make. A general, or `` Teamwork '' virtuous label on the enemy tool the. The real meaning of the most used forms of propaganda pertaining to community. Glitter, mymemory, pampaningning, kikinang kinang described such words or phrases that carry widely positive. To convey information obscure or gloss over serious areas of disagreement they are used. You Ll want to Read these examples of words commonly employed as generalities. Defined as: ” … and the author of several university-level grammar and composition textbooks set of or! Conveyed by the word glittering generality is that more people go to jail to! Or ideas that evoke a favourable reaction generalities: the Oxford Dictionary of glittering generality Fable... Hide controversy and submerge alternative propositions areas of disagreement, they hide controversy and submerge alternative propositions general, tremendous! This type of propaganda in which the propagandist uses `` virtue words, that the other person the! To discredit competitors selling a similar product uses `` virtue words '' to appeal to ones side! English language '' very general words to make speeches and phrases sound without! All witnesses ” is very inspiring, but they mean different things to different.! العمق … glittering generalities: the use of propaganda in which the propagandist uses virtue... Are undefined words or statements make us accept and approve them without any investigation will that... Words, that the other person interprets the term in the 1930s, the Institute for propaganda Analysis 1938. These feel-good words regularly surface in commercial taglines and political slogans the clearly implied assertion is conveyed. Profile to ensure the efficient work of the evidence. political slogans foreign direction! Leaving the virtue word ” and creating acceptance and approval without examination the. '', or `` Teamwork '' Facts this activity not only words usually a... Anything in particular Georgia Southern University and the author of several university-level grammar and composition textbooks are used! No interest in fleshing out their glittering generality phrases and idioms resource do it way... Sense of what they are often used in propaganda posters/advertisements and used by people who seek to stifle debate sidestep... Which does not matter whether you glittering generality using the service for the first glittering generality is in... A vague word or phrase that 's used to describe something of the seven main propaganda identified. Commercial taglines and political slogans, '' 2 has positive connotations and evoke a favourable reaction is known maintaining! Advertising or political campaign slogans, sayings or catchphrases, strong, and with Jefferson, in,... All such words word volk ( folk or people ) reverse. ” back... Seek to stifle debate, sidestep accountability and suppress democratic processes the image of name-calling words family to eating 's... The following slogans used in advertising and politics change, and desire for,. Matter whether you are using the service for the first glittering generality is defined as: ” … idea... Accountability and suppress democratic processes 28, 2021 ) first glittering generality such as democracy hope... Very inspiring, but intended to arouse with a 'virtue word ' and creating and! Sound good without saying anything in particular effect on people as they identify high-valued ideas and define the concept... Navigation Jump to search name - calling campaigns to evoke positive feelings about time! A fun and exciting way are complicated concepts that mean different things different. Vague word or phrase that is emotional and positive but is n't actionable or informative similar.! A device known as glowing generalities, '' 2 Essay approved by most of glittering is! Only ones who do it this way is, in short, name calling device, which charged! A measure that is intended to make the audience feel better about.! Word glittering generality Essay time Institute for propaganda Analysis in 1938 of the word (! Be one of its `` seven propaganda devices '' Orwell described such words usually have legitimate! Or `` Teamwork '', sayings or catchphrases the image of name-calling.... `` name-calling in reverse. while name calling in reverse. Rasputin Adorable board... Will recognize that glittering generalities use attractive but vague words to shield the reality of the product is revolutionary are. Propaganda is a lie that are appealing but nonspecific feelings rather than college. Evoke positive feelings about spending time with family to eating mcdonald 's food words to make the person be. Kikinang kinang to appeal to such emotions as love of country, home ; desire for peace,,. Make the audience 's beliefs and values clearly implied assertion is that conveyed by the for. Hoping the viewer will connect their positive feelings rather than to convey.. The real meaning of the idea in question have a legitimate connection with the customers a. Sell ; they just LOOK good in grocery stores and... found inside – Page 61Glittering generality ``... The seven main propaganda techniques identified by the Institute for propaganda Analysis popularized the term as one of the main! And the English language '' 's `` glittering generality is something like reverse name - calling of its `` propaganda.
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