Found insideSome of our best success stories are campaigns using videos they already had! ... you want some testimonials that will sell the heck out of your products. Now, this approach wouldn’t be viable for every business out there. Make sure to make your video testimonials for a business engaging and genuine. According to our research, 2 out of…. The whimsical images framing the quotes support exactly what is being said about Robyn Kurdas - namely, that she is creative, innovative, and full of fresh ideas. Consumers naturally trust each other more than they do advertising. be the outright star of your piece, as in this testimonial video example from Tesla. Also, in addition to employee testimonials, it is good practice to measure your current employee satisfaction. Yes, choosing the right people to sit in front of the camera and convey their excitement, passion, and their company’s overall ‘vibe’ is something you’ll see in the best customer testimonial videos. Trust is one of the most important things for your brand, and one of the best ways to generate trust is through testimonial videos.According to research from Podium (an interactive management company), 58% of people look at online reviews at least weekly. That way, you increase your chances of exploring the core ideas you’ll need to cover on your business testimonial video. One of the best things about this testimonial is that the customers talk about how American Express is better than other card brands they’ve tried. Single Customer Case Study. Back On My Feet Chicago. Have . Don't believe us? According to our recent survey, 95% of people say that reviews influence their purchasing decisions. Ignore the kinetic visuals and fantastic music displays for a moment and pay attention to Charlie Parra’s answers, and you’ll pick up on the secret behind the powerful narrative of the video lies in the questions he’s being asked. There's no denying the impact of testimonials. However, they should save a little bit of authenticity. This simple video features a one-on-one conversation with a Tuner School graduate. But the key things to keep in mind to make good testimonial videos are: Customers’ opinions hold a lot of power. Another example of best customer testimonial videos is a success story of Susan Cole and her collaboration with Applied Fitness Solutions fitness center. Found inside – Page 153The most effective testimonial videos are those that show loyal users of your ... (2008)” Matt Harding is best known as the goofy guy who danced his way ... It’s highly informative even though it lacks emotion just a little bit. The testimonial is for FAAC, a company that offers high-quality simulation training, and it features one of their clients, the Detroit Fire department. Take your time and find a happy customer that wants to share their story. Keep your client testimonial videos creative and stand out from your competitors, don’t forget to use the video testimonials best practices we highlighted in this article, and you will gain more sales and more customers. This testimonial is great because it speaks to not one, not even two, but five of their customers. ), the better chances you’ll have to record some truly useful footage for later on. Video testimonials. Whether it's a product video, live streaming event, or testimonial, video engages users unlike any other . In this roundup, we'll show you some different ways to create compelling customer testimonial videos. Website videos tend to be highly effective in engaging users. . On the other end of the spectrum, your product can (and often should!) Anya & Kinley 朗朗朗 Kids best testimonial Sections of this page. By building upon the theme of how the flexibility of the company’s business model brings financial gain and the time to pursue passions makes for terrific, highly relatable videos. The basic premise being that if others have already benefitted from something, so could they. When a second and third client talk about those same benefits, it works to strengthen that trust in potential clients. But, just as they started with a bang, they also end with one – showing the clients holding a flag with the ChurnZero logo on it. Here are 5 types of questi 1. This video is super effective because it seamlessly cuts between shots of the product in use and clips of the co-founders talking about how HubSpot helped them to grow their business. "Candidates trust the company's employees 3x more than the company to provide credible information on what it's like to work there.". Play. Try these: #instacustomer #instaread #instareviews #instacustomers #instapage #instaquality #instasales #instavideo #instareview #instawebsite #instaservices #instalove #testimonials #customer #read #reviews #customers #customertestimonials #client #page #quality #sales #video #clienttestimonials #review #website #services #love or . 1. You can approach a testimonial video’s production process in many different ways, each with its unique flavor and advantages. But do it right, and you’ll have a video that will easily connect with your viewers. Figuring out a solid theme for your testimonial is not always an easy task. Define results and interests: a highly-performing video should define results and highlight specific data. Found insideAlways include testimonial videos on your website. ... video can be one of your most powerful marketing tools because they are the best way to overcome ... Customer testimonial videos are the best way to establish social proof among your customers. Cue the studio-quality editing. We will discuss it in this article. In many regards, this testimonial perfectly doubles up as a very elegant, very subdued commercial, and you know why? After all, who doesn’t love a bit of eccentricity? Top Testimonial Video Examples; Whether you're a small-scale business or a corporate level company, you would have a marketing team, working on new strategies day and night to generate leads and turn them into your potential customers. Try Trustmary for free! Video has quickly become the most effective content medium in Internet marketing. The following employee testimonial best practices are sure to make the most from each employee testimonial you'll create. Efficiency. The video feels very natural as we witness specialists in their field giving their honest opinions of the service they are using. We’ve redirected you to the 2021 video statistics page. The Ultimate Marketing tool: Explainer Videos, The definitive guide for video in Social Media. Found inside$15K/Month Beginners Guide To Learn The Best Tips On Social Media Marketing, ... success on YouTube goes beyond posting explainer and testimonial videos. As soon as you click play and meet Barry, the magicJack customer featured in this video, you know you’re going to be in for a treat. 15 Best Customer Testimonial Videos to Learn From, 1 – Shake Up the Traditional Setup with Interesting Visuals, 3 – Figure Out the Right Tone for Your Testimonial. Crypto Confidential. But if you create a customer testimonial video that has other people excitedly sharing how much your product helped them, and the results they got from them, you have a powerful advertising piece in your hands. Video as taught in this book can help you blend the efficiency of digital communication with the warmth of your face, voice, and personal touch. Give it a read to sell more effectively. Mark Copeman is a serial entrepreneur and was co-founder of Customer Thermometer, the customer satisfaction tool. It’s an interesting way to start a testimonial video and it definitely works to grab attention from the start. Found inside – Page 23Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their ... This testimonial relies heavily on narration, as the interviewees recount the story of how they came to be together. A great product testimonial video from Codecademy shows us a young and aspiring programmist sharing his success story. Edit it so even if people read just the first few words, they get the meaning quickly. If you’ve read this far, you are probably already set on making a customer testimonial video and want it to be awesome. A testimonial video is one of the most personal (and powerful!) Video is fast becoming the number one marketing channel for business owners. Use your website, social media and email marketing to promote your video testimonial campaign. Vocal Video's video collection, recording, editing and hosting platform is specifically designed to allow anyone to record the best customer testimonial videos for video marketing purposes. But under the right circumstances – as you’ve seen – this approach can be used to great success. Customers and word of mouth marketing can really be your greatest brand champions. But the way it's filmed gives it authenticity and power. Founded by Hennessey Performance, Tuner School is the world’s only automotive technical school dedicated to teaching car enthusiasts how to modify and tune cars. Since developing a rich questionnaire is key if you want to help your interviewees explore the topics you want to cover, a lot of people make the mistake of assuming that is all there is to it. It is a great practice to include several team members in your video testimonial if you are cooperating with a company. Use a single customer case study to explain why your product or service was the right fit for the customer and why the customer chose it over the competition. Hashtag:Testimonial Videosvideo for businessVideo marketing strategy, Email: info@yumyumvideos.com Jobs at Yum Yum: View Open Positions, Endless Entertainment: HubSpot Customer Success Story, Why customers love Dropbox | Dropbox Customer Stories | Dropbox, Life Stories: How Tommy Nicholas transformed his career with Codecademy, Stories Worth Telling - Users Testimonials | monday.com, Voices of Galaxy: Meet the Determined Veterinarian Treating the Pets of the Homeless | Samsung, Starbucks Presents: To Be Human - The Arthurs, NAMM 2021: Charlie Parra | A Metal Master’s Signature Kramer Vanguard, Tri-Technical Systems - Testimonial Video, The 15 Best Customer Testimonial Video Examples to Learn from in 2021, The Complete Guide to Every Type of Video Content. Bringing Testimonial Hero on board at my company has been one of the best decisions I've made in my role. This testimonial is short and sweet. That’s a big no-no. Found insideFilled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this ... Different companies have different emotional angles they can bank upon, and you should explore your possibilities during the initial stages of planning for your vid. Customer testimonial videos are great final steps in converting leads into clients. Not all testimonials need to be accessible. Your testimonial videos can and should have a lot of personality. To wrap things up, we wanted to cover a few Frequently Asked Questions surrounding testimonial advertising in a rapid-fire fashion. Video transcript: "Testimonial videos are one of the most powerful videos that you can create. It’s a testimonial that rides the line of being called as such because the ties to the product being promoted are so nuanced and subtle that they might escape cursory inspection. Use a single customer case study to explain why your product or service was the right fit for the customer and why the customer chose it over the competition. Best part? But no matter what assurance you give them, they will never be as convincing as assurances from their peers. There are many different ways to create a super effective testimonial video. You won’t be disappointed with the results! It also presents the opinion of different team members, giving a full overview of how Hootsuite helps everyone in the business, from the Managing Director to the Digital Marketer. There is a lot to be said in favor of formula. Found inside – Page 79And that's perhaps the biggest drawback of using videos to promote a wedding ... with a good connection to a client can still ask for a video testimonial. On Demand Advisors (Dallas,TX) // Lemonlight from Lemonlight on Vimeo. Found inside... is a good thing), you can still make product videos without claims. ... Permission: While the camera is rolling, ask, “Can I use your testimonial on my ... Found inside – Page 213When you have great reviews that you want to share, be sure to put them ... So, I highly suggest that you create a video review or video testimonial ... Found insideImagine getting a “raving fan” testimonial from one of your best clients, ... You may never have another chance to get a priceless video testimonial like ... The Boka Restaurant Group is one the U.S.'s top chef-driven restaurant groups. If you're ready to try it out for yourself, sign up for a free 14-day trial. These days, just saying that your product or service works isn't quite enough to convince people to purchase. We will be covering two major areas in this blog post. As with any other video marketing piece, “tone” will go a long way in terms of hooking your viewer and gluing them to the screen until the end. What better way to persuade the potential client to buy a product if not video reviews and feedback from the people like them? Too much, and not only can you get equally unusable takes, but you might even end up negatively impacting how well your interviewee feels in the spotlight. Have you ever heard the phrase “Brevity is the soul of wit.“? It has the potential of getting rid of all the concerns your future customer may have. After all, you have all this footage of a client gushing about your brand and products! Record a video of the whole process, of your client, recommending you, emotions and all. Last-minute resistance can be one of the most challenging obstacles to overcome when closing a sale. The great thing about video testimonials is that they really stand out and make a big impression. This testimonial is effective because it not only showcases the machines in use, it also puts emphasis on the customer who bought them and the story behind what he is making. Testimonial plugins for WordPress allow you to easily add testimonials in text, audio or video formats on your website. Content tips for a creating a great testimonial video. Having delivered video testimonials to hundreds of customers over the last 10 years, we're building on our experiences to deliver remote, yet high quality video and written testimonials to showcase the great work your company does. Have . Authenticity: no one would like to see an overly produced video review with a professional actor reading scripted text. Because the testimonial video script, in itself, is used by the director as a platform to portray the product. And you don’t want to rush the interview! Here we go: In marketing, a testimonial refers to any piece of content that features satisfied customers’ experiences and opinions on a product or brand. Focus on Benefits 4. See how they capitalize on the nature of their client’s business to translate that same energy and appeal through the inserts, footage, and even the background music to the message they want people to associate with their brand. Sellers share their amazing stories of increasing sales and briefly explain how the system works. Try Vocal Video. This simple axiom is what makes testimonial videos such a strategic marketing tool when it comes to increasing a product's sales. Not to be confused with a case study or success story, testimonials tend to be creative and are meant to reassure potential customers about the quality, validity, and reliability of a brand and its products. While the old-school way to produce video testimonials was a full-on video shoot, leading-edge video solutions like OpenReel power the possibilities of recording high-quality 4K video remotely without the connection hiccups of Zoom or Skype. In this testimonial video for Okta, they discuss the differences that Adobe was able to make for their business in technical terms and jargon. Here Panorama9 took a fun idea for their creative inspiration and ran with it. ChowNow, an online food ordering system and app, exclusively features video testimonials. How To Collect Easy Video Testimonials: Step 1: Contact students that have completed your online course, or who are part way through and enjoying the program. Prepare your questions ahead of time. Website visitors who view video stay on a website an average of 2 minutes longer than those who don't view videos. How to Choose the Right Video Production Company? A company built on personality as much as the quality of its product. Once you feel like you have the right background/environment to shoot your interview, take some time in planning what you’ll need to get it ready for recording the day of. The video keeps constructing opportunities to build upon how the brand was involved in the interviewee’s efforts and helped him achieve his goals, just like it helped others achieve there—completing the flawless transition from a simple story to an effective narrative testimonial video. Video testimonials are a great practice in video marketing. That said, with a bit of adjustment, testimonial ads can be effective during the Awareness and Consideration stages of the buyer’s journey and even help with talent acquisition as part of a company’s recruitment campaigns. 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